Toyota
I knew very little about WRC so when I got the chance to attend Rally Spain with Toyota UK I grabbed my local expert (Chris Rawes) and we had a chat about how it all works. A big shoutout to Chris and also Toyota for enabling this to happen.
https://www.instagram.com/chrisrawes/
https://www.toyota.co.uk/discover-toyota/toyota-gazoo-racing/world-rally-championship
James Clark of Toyota & Lexus UK joins me on the podcast to talk about his journey, what's going on with Toyota and Lexus and the ins and outs of working with the media, press launches and much more.
Audio Podcast: https://link.chtbl.com/LUQgRVuZ
Enjoy,
Sam
Show Notes:
00:00 - Intro
02:19 - How to Enter the Automotive Industry and Connecting with PR
21:21 - The Day-to-Day of Automotive PR
25:06 - Handling Media Feedback
34:47 - The Changing Media Forms for PR
52:08 - The GR Yaris
1:09:43 - Future Models
1:18:06 - 5 Questions