marketing

Let's Talk About Lightweight Prototypes w. Dan Redpath | Radical Sportscars ep.128

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Dan Redpath is the group Sales & Marketing Director for Radical Sportscars, he joins me on the podcast after I've spent a day testing the Radical SR10 racecar. We have a chat about all things lightweight sports cars and the radical offerings.

https://www.radicalmotorsport.com/

https://www.instagram.com/radical_sportscars/

Enjoy,

Sam

Show Notes:

00:00 - Intro

12:28 - How has marketing budgets changed?

22:24 - The Radical SR Lineup

38:18 - Driving the SR10

50:14 - The Radical RXC Lineup

1:02:10 - The Radical Buying Journey

1:11:16 - The Different Radical Markets

1:18:34 - 5 Questions

But What If I Crash It? w. James Clark | Senior Manager, PR, Toyota & Lexus UK

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James Clark of Toyota & Lexus UK joins me on the podcast to talk about his journey, what's going on with Toyota and Lexus and the ins and outs of working with the media, press launches and much more.

Audio Podcast: https://link.chtbl.com/LUQgRVuZ

https://www.toyota.co.uk/

https://www.lexus.co.uk/

Enjoy,

Sam

Show Notes:

00:00 - Intro

02:19 - How to Enter the Automotive Industry and Connecting with PR

21:21 - The Day-to-Day of Automotive PR

25:06 - Handling Media Feedback

34:47 - The Changing Media Forms for PR

52:08 - The GR Yaris

1:09:43 - Future Models

1:18:06 - 5 Questions